Tooling Around Industrial Marketing and Design

WEBSITE DEVELOPMENT

Turn your website into a digital sales floor.

Organize complex products, sharpen the buyer journey, and make the next step obvious on every screen.

EXPLORE THIS SERVICE

THE MARKETING CALIBRATION   /   IMTS 2026

Machines need calibration.
So does your marketing.

Choose the service that fits your next move. Compare packages, see what’s included, and let’s define the right scope together.

Advertising Management

Starting at $1,200 / month

Campaign management built to connect your advertising budget to qualified demand.

WHAT TO EXPECT
  • Campaign strategy
  • Audience targeting
  • Optimization + reporting
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Website Development

Starting at $6,500

A digital sales floor that helps industrial buyers understand your capabilities and take action.

WHAT TO EXPECT
  • Strategy + responsive design
  • Development + search foundations
  • Lead capture + analytics
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Integrated Marketing Management

Starting at $3,000 / month

An ongoing marketing partner with the capacity to plan, execute, and support your sales team.

WHAT TO EXPECT
  • 20, 40, or 60 hours per month
  • Strategy + creative execution
  • CRM + sales enablement
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TRUSTED INSIDE MANUFACTURING

Built with manufacturers.

Machine builders, distributors, shops, and manufacturing media.

C.R. Onsrud
Pioneer Machine Sales
New England Machine
High Tech Machinists
Arc Analytics
The Worldwide Machinist
John Saunders / Saunders Machine Works
MTD CNC
New England Wheelsmith

WHAT CHANGES

Marketing that earns
its place on the P&L.

More attention is not the finish line. We build a clearer path from the right audience to qualified demand, sales visibility, and revenue.

More qualified leads

Reach manufacturers with real buying intent and give them a clear reason to start a conversation.

Better attribution

Connect campaigns, content, and website activity to the opportunities your sales team is actually working.

Real marketing ROI

Know what is creating pipeline, what is wasting budget, and where the next dollar should go.

AVERAGE CLIENT OUTCOMES

MEASURED ACROSS CLIENT ENGAGEMENTS
5:1

Average ROI

30%

Average increase in lead generation

200%

Average increase in website views

15%

Average YoY increase in marketing-attributed revenue

Average results across client engagements. Outcomes vary by program, market, and measurement window.

SELECTED WORK / BUILT FOR MANUFACTURING

Not a highlight reel.
A body of work.

Explore the projects by category. Every example comes from real work across machine builders, distributors, and manufacturers.

NOW SELECTED5-Axis X-Series CNC Machine Walkthrough
PROJECTS

OUR STORY

Built inside manufacturing.
Not introduced to it.

Tooling Around was founded by Greg Moores after years leading marketing inside manufacturing and working alongside machine builders, distributors, shops, and sales teams.

The pattern was always the same: world-class machines, deep expertise, and real customer value hidden behind generic marketing. We built this studio to make the difference visible and connect it to measurable growth.

WE SPEAK MACHINEWE THINK LIKE MARKETERSWE MEASURE LIKE OPERATORS

Let’s calibrate the sales floor
your buyers visit first.

START YOUR CALIBRATION